Sales Won’t Fix Itself—Get This Right First

Sales isn’t magic. A great closer won’t fix a broken process.

I’ve seen it happen over and over.

An agency founder wants to step back from sales. So they hire a seasoned salesperson, hoping they’ll take over and start closing deals.

Six months later… no results.

They fire the salesperson, frustrated and out thousands in salary and lost deals.

The mistake is that they hired before building a repeatable, proven sales process.

A salesperson can’t create your sales strategy from scratch. That’s the founder’s job.

Before hiring, refine your process:

→ Build a sales system that converts

→ Test and iterate until it’s repeatable

→ Document everything

Only then should you bring on a salesperson. They can execute the playbook you’ve already built.

Hiring too soon burns cash and stalls growth.

Get the process right first.