Ready, Aim, Fire!

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Remember to put first things first.

    Something that always trips up marketing and sales leaders: not agreeing on success metrics before the quarter begins. 

    Too much: Ready, Fire, Aim!

    Not enough: Ready, Aim, Aim, Aim, Fire!

     Questions to ponder: 

    👉 Do we have clear success metrics in place for Q1, 2023?

    👉 Have they been communicated to the sales and marketing teams?

    👉 Are they easy to measure and track?

     

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    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews