Put a Number On It

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Arthur Nielsen Sr, the founder of the Nielsen company, once said to his son - “If you can put a number on it, then you know something.”

    You may already be very familiar with your target market, but now is a great time to get down to actual numbers.

    Helpful questions to answer:

    •How many total businesses exist in our target market?

    •How many businesses are we currently working with?

    •How many businesses in our target market do we want to work with by the end of 2023?

    •What do we need to do better/different in 2023 to hit or exceed this number?

    Answering these questions will help sharpen your focus as we transition into 2023.

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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