[Podcast] Inside the Agency That Dominates the MSP Market

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    While others chase crowded markets, Nate Freedman built a $3M+ agency serving MSPs. Learn how deep specialization unlocks growth in hidden industries.

    What if there were a massive industry with hundreds of thousands of potential clients... but most marketers have never heard of it?

    That's the very industry Nate Freedman built his Tech Pro Marketing agency into a $3M+ business with over 100 clients.

    The industry? MSPs (Managed Service Providers).

    "What's an MSP?"

    Exactly.

    While everyone fights over the same saturated markets (lawyers, dentists, real estate), Nate quietly dominated a space hiding in plain sight.

    Nate’s wins you can learn from:

    → He went from custom $20K websites to standardized systems serving 100+ clients 

    → Replaced stressful whale clients with a bulletproof many-client model

    → Built group coaching that scales relationships (genius!)

     → Now gets "thank you" emails instead of angry demands

    His advice for agency owners:
    "Don't get caught up thinking you need million-dollar clients. There's gold in serving the businesses everyone else ignores."

    Ready to find your "boring" goldmine?

    I dive deep into Nate's exact playbook in this week's episode of Deep Specialization. You'll discover:

    • How to identify hidden niche opportunities

    • The one-to-many model that changed everything

    • Why "boring" industries often have the biggest potential

    • His Go High Level strategy that automates client onboarding

    🎧 Listen to the episode now:

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    –CQ

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    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

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