[Podcast] Inside the Agency That Dominates the MSP Market
Corey Quinn
Founder, Deep Specialization™
Most marketers have never heard of MSPs. Nate Freedman built a $3M+ agency serving 100+ of them by finding gold in a saturated-free space hiding in plain sight.
What if there were a massive industry with hundreds of thousands of potential clients... but most marketers have never heard of it?
That's the very industry Nate Freedman built his Tech Pro Marketing agency into a $3M+ business with over 100 clients.
The industry? MSPs (Managed Service Providers).
"What's an MSP?"
Exactly.
While everyone fights over the same saturated markets (lawyers, dentists, real estate), Nate quietly dominated a space hiding in plain sight.
Nate’s wins you can learn from:
→ He went from custom $20K websites to standardized systems serving 100+ clients
→ Replaced stressful whale clients with a bulletproof many-client model
→ Built group coaching that scales relationships (genius!)
→ Now gets "thank you" emails instead of angry demands
His advice for agency owners:
"Don't get caught up thinking you need million-dollar clients. There's gold in serving the businesses everyone else ignores."
Ready to find your "boring" goldmine?
I dive deep into Nate's exact playbook in this week's episode of Deep Specialization. You'll discover:
How to identify hidden niche opportunities
The one-to-many model that changed everything
Why "boring" industries often have the biggest potential
His Go High Level strategy that automates client onboarding
🎧 Listen to the episode now:
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–CQ
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Frequently Asked Questions
What is an MSP, and why did it turn out to be such a strong vertical to specialize in?
A Managed Service Provider, an industry with hundreds of thousands of potential clients that most marketers have simply never heard of, making it a wide-open opportunity while everyone else fought over saturated markets like lawyers and dentists.
How did Nate Freedman shift from custom, high-cost projects to a scalable client model?
By moving from $20K custom websites to standardized systems serving 100+ clients, replacing a stressful, whale-client-dependent approach with a more resilient, many-client model built for scale.
What does Nate Freedman's group coaching approach actually accomplish?
It scales relationships in a way one-on-one service never could, allowing meaningful client connection to grow alongside the business rather than becoming a bottleneck as client count increases.
Why does Nate Freedman advise against chasing million-dollar clients?
Because there's real gold in serving the businesses everyone else ignores. Overlooked, "boring" industries can offer significant opportunity precisely because competitors aren't paying attention to them.
What role does Go High Level play in Nate Freedman's business model?
A strategy for automating client onboarding, part of the broader systemization that allowed Tech Pro Marketing to scale to 100+ clients without the onboarding process becoming a manual bottleneck.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
