[Podcast] How to Sell or Buy a Digital Agency the Right Way

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Specialized agencies can command 1-3x higher multiples. Learn how from M&A expert Azim Nagree.

    Is your agency too small for M&A? Azim Nagree, friend and previous Scorpion colleague–now Head of M&A at Herringbone Digital–challenges this common misconception and shares why acquisition strategies can work for agencies of all sizes.

    In this value-packed conversation, Azim breaks down:

    • Why knowing your "WHY" is critical before pursuing any M&A opportunity

    • How specialized agencies can command 1-3x higher EBITDA multiples

    • Practical strategies for both buyers and sellers in the agency space

    • The right way to handle communication with employees and clients during transitions

    Whether you're considering buying, selling, or just curious about future growth options, this episode delivers actionable insights from someone who's guided numerous successful agency transactions.

    As always, I'd love to hear your thoughts after you've listened. What strategy from Azim's playbook might you consider implementing?

    🎧 Listen to the episode now:

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    Best,

    CQ

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    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews