How Niching Down Built a 7-Figure Agency for Pest Control Pros
Corey Quinn
Founder, Deep Specialization™
Discover how Andrew Peluso transformed his agency by going all in on pest control. Learn how niche focus, referrals, and systems drove scalable growth.
What happens when you stop being a generalist and go all in on a niche?
Andrew Peluso found out the hard way and then built a thriving agency because of it.
This week on The Deep Specialization™ Podcast, I sat down with Andrew, the Founder & CEO of Pesty Marketing, to unpack his journey from knocking on doors selling pest control…
…to leading a high-performance agency that helps pest control businesses scale past $1M+ in revenue and hit 30%+ annual growth.
We cover:
Why “full-service” almost broke his first agency
The moment he finally understood product-market fit
How he uses LinkedIn, referrals, and conferences to land premium clients
What AI means for search-focused agencies
Why he’s hiring a CEO to replace himself
This is a real masterclass in what happens when you narrow your focus and raise the standard.
🎧 Listen to the episode now:
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–CQ
P.S. Want to know how ready your agency is to scale?
Take my brand new Agency Growth Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems.
It only takes 5 minutes, and you’ll get custom growth advice based on your results.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
