[Podcast] From Side Hustle to 120-Person Agency

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    No sales team, 100% referrals, and a data-driven strategy—discover how Ned McPherson built and sold his agency in record time.

    “The elixir to growth for any company or any organization is rapid empirically backed experimentation.”- Ned MacPherson

    What if you could scale your agency to 120 employees—without a sales team—and sell to a private equity-backed firm in just four years?

    That’s exactly what Ned McPherson did.

    In this episode of The Deep Specialization™ Podcast, Ned McPherson, Chief Growth Officer at Power Digital and founder of Enrock Growth and Analytics, breaks down the strategies behind his rapid success.

    🔥 What you'll learn:

    ✅ How CRO and analytics powered Enrock’s growth
    ✅ Why 100% of their business came from referrals
    ✅ The keys to financial discipline and profitability
    ✅ What agency owners should know before selling
    ✅ How providing value for free builds trust (and clients)

    If you’re looking to scale smart, improve retention, or plan your exit, this episode is packed with must-know insights.

    🎧 Listen to the episode now:

    Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

    Best,

    CQ

     P.S. Please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!

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    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews