Peanut butter is killing your sales

I was on two new client calls today, and both wondered why their marketing wasn't attracting high-value clients. (we're fixing this) 

Their marketing sucks because they're running the "Peanut Butter Strategy."

They thinly spread their marketing across many channels, using boring, easy-to-ignore messaging.

The reason for this?

They don't have a razor-sharp focus on a specific audience.

Worse, their positioning is watered down.

What do you get when you're targeting everyone with weak positioning?

Marketing that is ignored by the people you want as clients.

CQ