Paying for your Agency's expertise

The problem with targeting businesses that do under $1M:

Budget

Here's the thing...

Remarkable results are expensive to deliver.

And there are just some things you can't (or shouldn't) automate, like client intimacy.

An example:

Home service business "X" makes $200,000 per year.

They invest 10% in marketing.

The $1,666.67 per month needs to cover:

• Website

• PPC spend

• Social Media ads

• Content Marketing

• SEO

• Organic Social

• Reputation Management

• Listings

• Reporting

• Strategy

• Account Management

...and so on 

So, unless you run your agency like a Swiss watch, think twice before targeting a vertical that does < $1M on average.

Have a great weekend!

CQ