Outbound for your agency: Quitting too soon

Outbound isn't hard.

Sticking with it is.

Why?

It's a marathon, not a sprint.

Take typical product lifecycles as an example.

Americans buy a new home every nine years on average.

Americans buy a new car every five years on average.

And so on.

Let's say buyers in your target vertical shop for a new agency every 18 months on average.

At some point during the 18 months, your vertical buyer will likely be in the market for a new agency.

Sure, they may stay with their current agency, but they may also shop for other providers.

Here's the thing...

A consistent drumbeat of outbound to the same list over a long enough period means you'll be top of mind when they're ready for a new agency.

CQ