Outbound for your digital agency: do more or do better?

Most outbound advice is about hoMost outbound advice is about how to do more, and rarely about how to do it better.

Questions to ponder:

👉 Are we prioritizing personalized outreach to our high-value prospects?

👉 Or are we "spamming the TAM" hoping that something will happen?

👉 Is that working for you?

Have a great day!

CQ

Frequently Asked Questions

Why is most outbound advice focused on doing more rather than doing better?

Because volume is easier to measure and scale than quality, so advice tends to default to increasing activity rather than improving the precision and personalization of each outreach attempt.

What does "spamming the TAM" actually mean?

Broad, unfiltered outreach sent to an entire total addressable market, hoping something sticks, rather than focused, personalized outreach directed at carefully chosen high-value prospects.

Why might personalized outreach to high-value prospects outperform broader outreach?

Because it concentrates effort where the return is most likely, rather than diluting attention across a much larger group where most prospects aren't genuinely good fits.

How can someone honestly assess whether their current outbound approach is working?

By checking real results against effort spent. If broad outreach isn't producing meaningful returns relative to the volume sent, that's a signal the approach may need to shift toward personalization instead.

What's the actual question worth sitting with about current outbound strategy?

Whether outreach is currently prioritized for personalization toward high-value prospects, or defaulting to broad volume in hopes something eventually works, and honestly evaluating which approach is actually producing results.