Niche vs. Vertical Strategy

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Is your niche strategy failing?

    You may need a vertical strategy instead.

    A good target vertical has:

    •Vertical conferences

    •Member associations

    •Online communities

    For example, dentists:

    •Greater New York Dental Meeting is attended by 9,692 dentists

    •American Dental Association has 161,000+ members

    •"Dentists in Facebook"--a Facebook group--has 36,800 members

    Why?

    Because it's difficult to market to a niche that's hard to find.

    Question to ponder:

    1️⃣ Does my target niche have vertical conferences, member associations and online communities?

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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