Niching Down In Construction

Want to unearth a niche that is both profitable and lucrative to your agency?

In this episode of the Vertical Go-To Market Podcast, Luke Eggebraaten and I dive into the topic of niching down in the construction industry.

We discuss:

• The power of niche marketing and how it can elevate your agency to new heights.

• The merits of community-building and how it can generate new business leads.

• Niching down both in terms of industry and offering to provide a superior client experience (and business outcomes).

• Consistency on social and why keeping a regular posting cadence is paramount for business growth.

Actionable Key Takeaways for Agency Founders:

• Niche down even if it means saying no to short-term business.

• Offering a full menu of agency services isn’t always what your clients need: make decisions for them.

• Prioritizing connections isn’t always the fastest path to new business but it is the most consistent one.

• And more...

🎧 Listen to the episode now: 

• Podcast Website

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• Amazon Music

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Best,

CQ

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