Magic Bullet

When a buyer wants a magic bullet to solve their difficult problems, it usually means:

•They don't understand the problem

•They're harboring a deeper objection

Good salespeople see this as an opportunity.

They can either help educate the buyer about their problem or work to uncover the true objection.

Either way, a skilled seller can move the conversation forward.

Questions to ponder:

•Where are magic bullets sabotaging your sales?

•Are your prospects sophisticated buyers or could you help them understand their problem better?

•How can marketing help educate your buyers?