Leading Indicators

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    List of leading indicators in marketing:

    → Awareness

    → Share of voice

    → Ratings and reviews

    → SEO ranking

    → Impressions

    → Online community growth

    → Engagement

    → Organic traffic

    → Website visitors

    → Clicks

    → Webinar attendees

    → Email open rate

    → Content downloads

    → Leads

    → MQLs

    → SQLs

    → CTR

    → CPC

    List of lagging indicators in marketing:

    → Revenue

    Takeaway: the role of marketing is to grow revenue

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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