Lacking Client Intimacy?

Is being a generalist having a negative impact on your client intimacy?

It probably is.

You're likely providing:

1. Shallow support due to a lack of specialized knowledge and skills.

2. Generic support that lacks personalization or empathy.

Both resulting in poor client intimacy, fewer referrals and word of mouth.

If you want to improve client intimacy, you need to solve more profound problems for your customers. You do this through specialization.

Questions to ponder:

👉 Are we solving generic, commoditized problems for our clients?

👉 What are more profound problems we can solve for our current / future clients?