Is your company's energy diffused or focused?

Anything worth doing requires ample focused energy.

Why?

Because competition for attention and market share is brutal.

For you to gain real traction means you have to produce something remarkable.

And remarkable requires ample amounts of focused energy.

👆 This graphic from Greg McKeown says it all.

Question to ponder:

Where are we not generating the results we want in our business?

Could this be due to a lack of focus?

Frequently Asked Questions

Why does gaining real traction require producing something remarkable?

Because competition for attention and market share is brutal. Ordinary, unremarkable efforts simply get lost in a crowded field where countless others are also competing for the same limited attention.

Why does producing something remarkable require ample focused energy?

Because remarkable results don't come from spreading effort thin across many priorities. Concentrated, sustained energy on a specific goal is what actually produces work distinctive enough to break through.

What's the connection between brutal competition and the need for focus?

Because when competition for attention is intense, diluted, scattered effort simply can't compete. Focused energy is what allows a business to produce something strong enough to actually stand out in that environment.

How can lack of focus specifically show up as underperformance in a business?

Through diluted effort spread across too many initiatives, none of which get the concentrated energy needed to actually become remarkable, resulting in results that fall short of what focused effort could have produced.

What's the practical question worth reflecting on here?

Where results currently fall short of what's wanted in the business, and honestly considering whether a lack of focus, rather than a lack of effort, is the underlying cause.