Is this niche too small?

Corey Quinn

Founder, Deep Specialization™

The facts may surprise you.

Generalist Agency Founder: Only focus on plumbers? That niche is too small!

Me: You may want to think again.

There are 156,986 plumbing businesses in the US today. Assuming you had a mere 1% of the plumber market, you’d have 1570 plumbers as clients. Assuming your average annual revenue per plumbing client is $12,000, your plumbing-only agency would be doing $18,838,320 annually.

At 20% profit, you'll be pocketing $3,767,664.

Generalist Agency Founder: Whoa, that's not bad!

Me: 😎

Have a great day!

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About Corey Quinn

Founder, Deep Specialization™

Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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“Is this a good fit for my agency?”

I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

You’re likely a strong fit if:

You’re generating $1M–$20M+ annually
You want to lead your market, not blend into it
You’re thinking about long-term scale, not short-term tactics
You want a growth engine that doesn’t rely on you
You value clarity over complexity
You’re open to advanced growth levers, including acquisitions

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