How to win with value

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Specific > generic

    You win clients by offering more value than the competition.  

    Vertical specialization creates more value. You have expertise in solving a nuanced problem for your vertical market.

    Generalist competitors only solve a generic version, making your expertise the clear choice.

    Specific > generic

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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