How to open a sales conversation

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Getting them to talk about their problems is essential in a sales conversation.

    The most powerful way to open a sales conversation:

    "[Attorneys] come to us to solve these these three problems

    • [Specific Problem 1]

    • [Specific Problem 2]

    • [Specific Problem 3]

    Do any of these sound familiar?"

    It's powerful because it:

    • Communicates you understand them

    • Immediately lowers sales resistance

    • Get's them talking

    And getting them to talk about their problems is essential in a sales conversation. 

    Give it a try!

    CQ

    Share this article:
    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    Back to all articles

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews