How to maximize Word of Mouth

82% of Word of Mouth happens face-to-face.

The other 18% come from interactions over the internet or elsewhere.

Why does this matter?

If you care about maximizing Word of Mouth for your business, work with an industry that regularly meets face-to-face.

For example, dentists:

• They have over a dozen mega-conferences per year, including the Greater New York Dental Meeting, which 9,692 dentists attend

• The American Dental Association, which hosts regular meetings for its 161,000+ members

Questions to ponder:

👉 Does the industry I serve regularly meet in person?

👉 What changes could I make this year to take advantage of face-to-face Word of Mouth?