How to get on your target client's short list

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Do they know your agency and what makes you different?

    Your ideal clients will only seriously shop a small handful of agencies.  

    Three to five at most. 

    If they don't already know your agency, the chances of getting on their shortlist are slim. 

    The chances they hire you are even slimmer. 

    One way to put the odds in your favor?

    Make sure they know your agency and what makes you different before they start shopping.

    Questions to ponder: 

    👉 Do our target clients know who we are and what makes us different?

    👉 How are we staying top of mind for our target clients?

     

    Have a great day!

    CQ

    Share this article:
    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews