How One Bold Idea Helped Us Break Into a New Vertical
Corey Quinn
Founder, Deep Specialization™
Standing out in a crowded market takes bold moves. Learn how one risky decision helped break into a new vertical—and how your agency can do the same.
No one knew who we were. We hadn’t made a dent yet.
Then one bold idea caught attention and everything started to move.
Back when we were trying to break into a new vertical, we made a decision that felt risky on paper,
But it got everyone talking.
It’s a moment I still think about when agencies ask how to stand out in a crowded space.
https://www.youtube.com/embed/kw1Tm3CJTYc
Frequently Asked Questions
What was the situation before this decision was made?
No one knew who the agency was yet. They hadn't made a dent in the vertical they were trying to break into, and nothing had moved them forward so far.
Why did the decision feel risky at the time?
Because it wasn't the safe, expected move. It felt like a gamble on paper, which is exactly what made it stand out once it happened.
What actually happened after the decision was made?
It got people talking. That attention was the turning point, the moment things started to move after being stuck with no real traction.
Why does this moment still come up when agencies ask about standing out?
Because it's a clear example of what breaks through in a crowded space, a bold move, not another safe one that blends in with everyone else trying the same thing.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
