How One Bold Idea Helped Us Break Into a New Vertical

Corey Quinn

Founder, Deep Specialization™

Standing out in a crowded market takes bold moves. Learn how one risky decision helped break into a new vertical—and how your agency can do the same.

No one knew who we were. We hadn’t made a dent yet.

Then one bold idea caught attention and everything started to move.

Back when we were trying to break into a new vertical, we made a decision that felt risky on paper,

But it got everyone talking.

It’s a moment I still think about when agencies ask how to stand out in a crowded space.

https://www.youtube.com/embed/kw1Tm3CJTYc

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About Corey Quinn

Founder, Deep Specialization™

Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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