How do I find vertical experts?

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    The best way to save 15 months

    I recently got this question:

    "How do we find those vertical SMEs that we can work with on a contract basis for the time being?"

    He's referring to this post where I talk about saving 15 months by hiring independent vertical subject matter experts (SMEs).

    In short, vertical SMEs have connections, experience, and respect in your target vertical.

    Hiring them shortcuts your learning curve.

    Here's my response to him, and sharing it here in case it's helpful to you:

    A good place to find vertical SMEs for hire is LinkedIn. Start by searching for "manufacturing consultant" (if you're target vertical is manufacturing). This search returned about 143,000 results. Refine your search from there.

    If you have a follow-up question, hit reply and let me know!

     

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

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