How CFOs Actually Buy Marketing

If you’re pitching marketing services to finance decision-makers, you’re walking into a trap.

Why? Because they don’t think like marketers.

They don’t care about:

🚫 SEO tactics
🚫 Engagement metrics
🚫 Bounce rates

What they do care about:

✅ Customer acquisition costs
✅ Revenue per dollar spent
✅ ROI on marketing efforts

Here’s how to shift your sales approach:

1. Frame your services as a financial investment, not a marketing expense.

   • Instead of: “We’ll improve your SEO and PPC.”

   • Say: “We’ll increase your annual revenue by $X through optimized lead generation.”
     

2. Use value-based pricing.

   • “For every $1 spent on marketing, you’ll generate $5 in revenue.”
     

3. Talk in their language.

   • They don’t want to hear about CTR. They want to hear about cost per acquisition, customer lifetime value, and net revenue impact.

🚀 Stop selling marketing—start selling profitability. That’s how you win.

CQ