How Borrowed Audiences Help Agencies Win New Clients

Every founder dreams of content that lands.
But writing blogs on your own site? Slow and lonely.

Here’s what Nate did instead to grow his agency targeting MSPs:

1. He listed 39 MSP publications.
   Blogs, newsletters, podcasts, associations…anyone his buyers followed.
   

2. Pitched all of them.
   “Can I write an article for your audience?”
   

3. Got featured by Continuum.
   They ran his post to their full list. That single piece? 3 new clients.

For Example:
The blog was titled “The Modern Buyer: How MSPs Generate Leads Today.”
Basic stuff, but it met them where they were.

The shortcut to trust is proximity.
Don’t build an audience from scratch. Borrow one.

Frequently Asked Questions

Why is writing on your own blog slow for landing clients?

Because you're building an audience from scratch. It takes time to earn readers, and most agency blogs stay slow and lonely for a long time before they produce any leads.

What did Nate do differently to grow his MSP-focused agency?

He listed 39 publications his MSP buyers already followed, blogs, newsletters, podcasts, and associations, and pitched all of them directly to write an article for their audience.

What happened after he got featured by Continuum?

They ran his post to their full list, and that single piece brought in 3 new clients. One placement in front of an audience that already trusted the publisher outperformed building his own from zero.

What made the article itself work?

Nothing fancy. It was titled "The Modern Buyer: How MSPs Generate Leads Today," basic content that simply met the audience where they already were.

What's the core idea behind this approach?

Proximity beats content. Instead of building your own audience, borrow one that already trusts the publication you're writing for.