How an attorney launched a 7-figure marketing firm

"It's like dating — every conference, every touchpoint, you're building a level of trust that culminates in a powerful, long-term relationship." 

(🎙️ listen now)

If you ask Seth Price, the Founder of BluShark Digital, being a successful verticalized agency is all about relationships by showing up in your industry consistently. That’s the strategy he leaned on when he took an internal marketing team and turned it into a powerhouse that today represents hundreds of law firms. 

We discuss:

• Why successful agencies operate on systems

• Different verticals may share similar problems but care about different things

• How to show up in your industry consistently

• How to position yourself as a vertical thought leader and ideal channels to make it happen

• Sales: what works, what doesn’t, and experiences in outbound

Actionable key takeaways for agency founders:

• Don’t dabble; Deep vertical knowledge is non-negotiable

• Repetition builds awareness, also in conference attendance and speaking

• Podcasts aren’t just for content, use them to build your network

• People love talking about themselves; use it to grow affinity

• Manage expectations as services like SEO can take 9+ months to show clients ROI

🎧 Listen to the episode now:

• Podcast Website

• Apple Podcasts

• YouTube

• Spotify

• Amazon Music

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Best,

CQ

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Frequently Asked Questions

What does Seth Price mean by comparing vertical agency growth to dating?

That trust builds gradually through repeated touchpoints, conferences, interactions, consistent presence, culminating over time into a powerful, long-term relationship rather than being established instantly through a single pitch.

Why does Seth Price say deep vertical knowledge is non-negotiable?

Because dabbling across multiple verticals prevents the depth needed to genuinely understand and serve any one market well, a discipline he credits directly with BluShark Digital's growth into representing hundreds of law firms.

How does repetition in conference attendance and speaking build awareness, according to Seth Price?

Because consistent, repeated presence at the same events over time builds recognition and trust within an industry, rather than a single appearance that fails to leave a lasting impression.

Why does Seth Price recommend using podcasts to build a network, not just for content?

Because podcast conversations create genuine relationships with guests and hosts, extending value well beyond just the content produced, into real connections within the vertical being served.

Why does managing expectations around timelines like a 9+ month SEO ROI matter so much?

Because setting realistic expectations upfront protects the client relationship from disappointment, an important part of building the kind of long-term trust that verticalized agencies depend on.