From Yarn to 7 Figures: Stitchcraft's Success Story
Corey Quinn
Founder, Deep Specialization™
An interview with Leanne Pressly, Founder of Stitchcraft Marketing
Yes, there are many niches to cater to - but who would have thought fabric and yarn could net close to a seven-figure business?
Leanne Pressly, that’s who.
The agency founder and CEO of Stitchcraft has, according to her own words, spent a small mortgage on sewing equipment, so offering marketing services to fabric, yarn, and craft companies was a no-brainer.
In this episode, we discuss:
Transitioning a side hustle into a full-time business.
How Leanne initially grew her agency through her network and through trade shows.
How sales and prospecting evolved from the early years to today.
How investing in thought leadership drives speaking opportunities, and ultimately, sales.
Tips and tricks to creating original thought leadership.
Here are some actionable key takeaways for agency founders:
Name your ICP and persona to really understand who you are serving.
Sometimes, offering a trial for free can help bring in new clients.
As a founder, be ready to do a lot of the prospecting yourself starting out.
Establishing yourself as a thought leader opens doors to more industry visibility.
Original research is the best way to build domain authority.
🎧 Listen to the episode now:
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Best,
CQ
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About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
