From Yarn to 7 Figures: Stitchcraft's Success Story

Yes, there are many niches to cater to - but who would have thought fabric and yarn could net close to a seven-figure business?

Leanne Pressly, that’s who. 

The agency founder and CEO of Stitchcraft has, according to her own words, spent a small mortgage on sewing equipment, so offering marketing services to fabric, yarn, and craft companies was a no-brainer.

In this episode, we discuss:

• Transitioning a side hustle into a full-time business.

• How Leanne initially grew her agency through her network and through trade shows.

• How sales and prospecting evolved from the early years to today.

• How investing in thought leadership drives speaking opportunities, and ultimately, sales.

• Tips and tricks to creating original thought leadership.

Here are some actionable key takeaways for agency founders:

• Name your ICP and persona to really understand who you are serving.

• Sometimes, offering a trial for free can help bring in new clients.

• As a founder, be ready to do a lot of the prospecting yourself starting out.

• Establishing yourself as a thought leader opens doors to more industry visibility.

• Original research is the best way to build domain authority.

🎧 Listen to the episode now: 

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Best,

CQ

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Frequently Asked Questions

How did Leanne Pressly end up specializing in fabric, yarn, and craft companies?

Her personal investment in sewing equipment made offering marketing services to fabric, yarn, and craft companies a natural fit, turning a personal passion into a specific, well-defined vertical for her agency.

How did Leanne initially grow her agency in the early years?

Through her personal network and trade shows, a common starting point before more scalable systems and processes were built out over time.

Why does establishing thought leadership matter so much for growth in a niche vertical?

Because it opens doors to more industry visibility and speaking opportunities, which ultimately translate into sales. Being recognized as a thought leader builds trust before a direct sales conversation even happens.

Why is naming an ICP and persona described as a key early step?

Because clearly defining exactly who's being served makes every other decision, marketing, sales, positioning, sharper and more intentional, rather than serving a vague or broadly defined audience.

What's a practical tip for building domain authority in a specific vertical?

Original research. It's described as one of the best ways to build authority, giving an agency something substantive and unique to share rather than repeating existing industry knowledge.