From Law School to Thriving Legal Marketing Agency

Meet April and Tyler Roberts – founders of Nomos Marketing, a five-year-old Law Firm Marketing agency serving over 75 clients.  On this episode of Vertical Go-To-Market, you’ll hear how they established their services, workflows, processes, and offerings to grow into a thriving verticalized agency business in the legal field.

A favorite quote from Tyler: 

“I feel like it really took off when we started to meet clients or just people in the industry who we've really felt like we jived with how we view the legal industry and marketing in it.” 

Actionable Key Takeaways for Agency Founders:

• Leverage what works in one vertical to launch a new one.

• Cross-compare your pricing and offering to the competition.

• You can start with as little as defining your pricing, getting Quickbooks, LLC, a website, and a CRM.

• Your first clients will be referrals, but you must go beyond your network to grow. 

🎧 Listen to the episode now: 

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Best,

CQ

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Frequently Asked Questions

What does Tyler Roberts mean by things "taking off" once they met people who jived with their view of legal marketing?

That real momentum came from finding genuine alignment with clients and industry peers who shared a similar perspective on how marketing should work within the legal industry, a connection that accelerated growth beyond just transactional client relationships.

How can leveraging what works in one vertical help launch a new one?

By applying proven systems, workflows, and offerings from an established vertical as a foundation for expanding into a new one, rather than starting entirely from scratch each time.

Why does cross-comparing pricing and offerings to competitors matter for a growing agency?

Because understanding where an agency's pricing and services stand relative to the competition helps inform positioning decisions and ensures the offering remains competitive within its specific vertical.

What are the basic building blocks Tyler and April Roberts suggest for starting a new vertical-focused agency?

Defining pricing, setting up QuickBooks, forming an LLC, building a website, and getting a CRM in place, practical starting points discussed as accessible even for a small, early-stage agency.

Why do Tyler and April Roberts emphasize going beyond an existing network for growth?

Because while first clients typically come from referrals within an existing network, sustained growth requires expanding beyond that initial circle to reach a broader pool of potential clients.