Focusing your B2B SaaS or Agency in 2023

Here's a helpful focusing statement for your B2B SaaS or Agency in 2023:

We are becoming the best in the world at solving [insert market problem] for [our target market].

Here's a breakdown of the statement:

• We are becoming - excellence is a journey, not a destination

• the best in the world - being known as the best is the ultimate competitive advantage

• at solving [insert market problem] - this is the hard problem your customers pay you to solve

• for [our target market] - this is who you're solving the problem for

I'll give it a try for my consulting business:

I am becoming the best in the world at solving broken go to market strategies (due to lack of best-fit-customer focus) for 7-8 figure SaaS and Agency owners.

(This was harder to articulate than I thought) :) 

Give it a try for your business, and let me know what you think!

Frequently Asked Questions

Why does "we are becoming" work better than "we are" in this focusing statement?

Because excellence is a journey, not a destination. Framing it as ongoing rather than already achieved keeps the statement honest and oriented toward continuous improvement rather than a static claim.

Why does the statement specifically aim at being "the best in the world"?

Because being known as the best represents the ultimate competitive advantage, a clear, ambitious target rather than a vague aspiration to simply be "good" or "competitive."

What does the "[insert market problem]" portion of the statement actually represent?

The hard, specific problem customers actually pay to have solved, the core value proposition that needs to be named clearly and specifically rather than left vague or generic.

Why does the statement need to specify "[our target market]" explicitly?

Because a focusing statement without a defined audience isn't actually focused. Naming exactly who the problem is being solved for is what makes the statement usable as a real filter for decisions.

Why might filling out this statement be harder than it initially seems?

Because it forces real specificity, on the problem being solved and the exact audience being served, rather than allowing vague, broadly applicable language that avoids making a genuine choice.