[Featured Podcast] Building an Agency Holding Company w/ Peter Kang

Peter didn’t plan to start a holding company.

But when he and his partner hit a strategic wall, too many non-ideal clients eating up resources, they took an unconventional path.

One of their team members stepped up and said: “Let me take these clients and build something.”

That something became a thriving new agency. And that agency became the first piece of Barrel Holdings, a multi-agency portfolio now serving Shopify and Webflow clients at scale.

In this featured episode, Peter shares how he:

• Pruned his client base without burning revenue

• Leveraged platform partners (like Shopify) to drive consistent growth

• Built multiple agencies in-house under a single holding company

• Learned to align leadership incentives for long-term success

🎧 Listen to the Featured Episode

There’s no flash. Just 20 years of agency wisdom distilled into one story.

CQ