From SEO to CEO with Mike Perez, Founder of iLawyerMarketing

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    Corey Quinn

    Founder, Deep Specialization™

    Want referrals, retention, and real growth? Learn how Mike built a thriving legal marketing agency that stood out.

    Before founding iLawyerMarketing, Mike Perez was just a sales rep who happened to be way better at SEO than his employer’s actual SEO team.

    He was doing 12- to 14-hour days, fixing broken SEO campaigns on his own time. Then other reps and even the SEO department started asking him for advice.

    That’s when he knew it was time to go solo.

    In this featured episode of The Deep Specialization™ Podcast, Mike shares how he turned technical chops and a legal vertical focus into an 8-figure agency that’s still growing and recently got acquired.

    You’ll hear how he:

    • Built a brand that law firms seek out

    • Got referral business from friendly competitors

    • Created a team culture with incredible loyalty

    • Navigated a high-stakes acquisition (and survived due diligence)

    🎧 Listen to Mike’s story here

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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