Don't ignore this advice

Ever heard this?

"People don't buy what you do; they buy why you do it."

If it sounds familiar, it's because you watched Simon Sinek's 2009 Ted Talk. It's been viewed over 63 million times.

If you're like me, you believe there's some truth to what he's saying.

People prefer doing business with people they connect with.

But then, why doesn't your website say a single thing about why you started and run an agency?

Questions to ponder:

• What's my why?

• What's the risk of sharing my why on my agency's website?

• What's the benefit?

Have a great day!

CQ

P.S. In three weeks, I'm launching a brand new website that will include my WHY. :)