Do this with EVERY churned client (it could save your agency)

An agency owner I coach just discovered their churn rate hit 33% this quarter. 😱 

Instead of panicking, they're doing something most agencies never do.

Here's the approach I recommended that's already uncovering patterns:

1. Go beyond the surface story: When clients say "we're not getting results," that's rarely the full picture. Are they buying leads but expecting qualified appointments? Are they measuring on a timeline that doesn't match their industry sales cycle? The real reasons often have nothing to do with your actual service delivery.
   

2. Create a structured investigation: I shared a framework for interviewing churned clients with specific questions about: original expectations, challenges they faced, what they switched to afterward, and how they're measuring success now. The key is asking CONSISTENT questions across churned clients so patterns emerge.
   

3. Pay for candor: For $50 (not $500), incentivize honest feedback through a neutral third party – not the person who sold them. You want truth, not politeness.

I once discovered a major disconnect with legal clients who wanted qualified appointments, not just leads. This single insight saved one agency $40,000 in wasted ad spend targeting the wrong type of clients.

The cost of acquiring this data is pennies compared to the cost of continued churn.

CQ