Do this one thing to grow 2x faster

Want to grow faster?

Specialize.

But don't take my word for it.

In 2022, digital agencies who specialize both their services mix (what they do) and industry focus (who they serve) grew revenue 2x faster than pure generalist shops.

(Source: Promethean Research)

So, which digital agency is more likely to grow faster?

Agency 1: Specializes in providing SEO services to Accountants

Agency 2: Does all things digital for small businesses

The answer: Agency 1.

Because specialists grow faster than generalists.

What are you waiting for?

Have a great day!

CQ

Frequently Asked Questions

What did Promethean Research actually find about specialization in 2022?

Agencies specializing both their services mix and industry focus grew revenue 2x faster than pure generalist shops, a direct, data-backed confirmation that specialization correlates with faster growth.

Why does specializing in both service and industry matter more than specializing in just one?

Because combining a specific service with a specific industry narrows focus further than doing either alone, compounding the benefits of specialization across both dimensions simultaneously.

In the SEO-for-accountants versus all-things-digital comparison, why does the specialist win?

Because narrowing to one specific service for one specific industry allows deeper expertise and clearer positioning to develop, exactly the combination the research found correlates with 2x faster growth.

Is this claim based on opinion or actual data?

Actual data, sourced directly from Promethean Research's findings on agency growth in 2022, not just anecdotal belief about the benefits of specialization.

What's the practical takeaway from this research for agencies still operating as generalists?

That specialization isn't just a theoretical positioning benefit, it's shown to directly correlate with faster