Do this if you want more sales

Want more sales?

Join the same vertical associations your buyers do.

Then do some or all the following:

• Get involved in committees to build connections with other members

• Contribute content like articles to add value and become seen as a thought leader 

• Attend national and local events to meet potential clients in person and build relationships

• Ask the association about ways you can help further their mission and add value for members

• Be active in association online chats, providing helpful comments and guidance to members

• Build direct relationships with influential members over repeated interactions

Here's the thing:

Most agencies don't think of joining vertical associations.

The ones who do pay the annual fee and do nothing else.

The rare agencies who join the vertical association and invest in the partnership build trust 100x faster than cold calls and FB ads ever will.

CQ

Why do so few agencies think to join vertical associations?

Because it's not an obvious tactic compared to cold calling or running ads. It requires patience and involvement rather than a quick campaign, which is likely why most agencies overlook it entirely.

What's the difference between joining an association and actually investing in it?

Most agencies that do join just pay the annual fee and do nothing else. The ones who actually get involved, committees, content, events, online engagement, are the rare few who see real returns from the membership.

What kinds of activities actually build trust within a vertical association?

Getting involved in committees, contributing articles as a thought leader, attending events in person, offering to help further the association's mission, and being genuinely active and helpful in online discussions.

Why does building relationships with influential members matter specifically?

Because repeated interactions with the right people compound over time into real trust and connection, the kind that leads to referrals and credibility within the vertical.

Why does this approach build trust faster than cold calls or Facebook ads?

Because it's rooted in genuine, ongoing involvement rather than a one-off pitch. That sustained presence within a community builds trust in a way a cold outreach attempt simply can't replicate as quickly.