Content Marketing for Vertical Specialists

Three tactics to transform your agency's content marketing strategy:

1. Write on helpful topics demonstrating your expertise in your focus vertical.

   • Not this: "5 best ChatGPT prompts in 2024"

   • This: "5 best ChatGPT prompts for Family Law Attorneys"
     

2.  Create data-driven content to ensure maximum relevance and engagement.

   • Not this: "Top Performing Marketing Channels for Family Law Attorneys"

   • This: [Chart] "Top Performing Marketing Channels for Family Law Attorneys"
     

3. Collaborate with vertical "mavens" to extend reach and credibility.

   • Not this: Create → Publish → End

   • This: Collaborate → Create → Publish → Share → End

CQ