Connectors help you build credibility and trust

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Leverage the natural influencers others turn to when deciding which vendor to work with.

    "Connectors" (a term coined by Malcolm Gladwell) are natural influencers that others turn to when deciding which vendor to work with.

    They could be successful business owners, keynote speakers, notable authors, or editors of vertical publications. Finding them is not that hard.

    The point here is: building authentic relationships with Connectors gets you more trust in your vertical. 

    Tomorrow, I'll share 4 ideas for how to build trust with them.

    Questions to ponder:

    • Who are the Connectors within my target vertical?

    • What are we doing to build authentic trust with them?

    Share this article:
    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    Back to all articles

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews