Conference season is here! Are you prepared?

Like a summer thunderstorm, conference season is rolling in quickly!

Don't arrive at the big show and hope your best prospects magically wander up and introduce themselves.

(Spoiler: it's not going to happen)

Instead, do these three things before the conference:

- Send an email blast to your target list, saying you'll be at the conference and inviting them to connect

- Reach out to your current clients one-on-one, offering to meet up at the conference (host a dinner)

- Invite clients and prospects to a memorable event or experience. ("If it didn't create a memory, it wasn't an economically distinctive customer experience." - Joe Pine, The Experience Economy)

CQ