Competition is getting hot in B2B

You may not want to hear this, but the number of firms competing with you is growing daily. Young, ambitious entrepreneurs are quickly and inexpensively launching enterprises designed to target and steal your current and future customers. 

They’re cold calling, emailing, and writing content targeting your customers. They’re using sophisticated PPC, Facebook, and LinkedIn tools and strategies. They’re creating compelling eBooks, building engaging Facebook groups, and launching interesting podcasts targeting the very same people you’re selling to.

And if your marketing is getting ignored, you're going to lose. 

The best way to combat this is to stop being a generalist.  

Instead, you must specialize by choosing to serve a specific vertical market and then dedicate yourself to becoming the best-known and most-loved brand for that vertical market.

This is the way in 2023.

Frequently Asked Questions

Why is competition intensifying so quickly right now?

Because young, ambitious entrepreneurs can launch competing enterprises quickly and inexpensively, using sophisticated PPC, Facebook, and LinkedIn tools, cold outreach, and content, all targeting the same customers as existing businesses.

What happens if marketing efforts get ignored amid this rising competition?

The business loses, plain and simple. Getting drowned out by an increasingly crowded field of competitors all fighting for the same attention means falling behind if messaging doesn't cut through.

Why does staying a generalist make this competitive pressure worse?

Because generalist positioning blends into the same crowded field competitors occupy, offering no real differentiation against the growing number of firms all targeting the same broad audience.

What's the recommended way to combat this rising competitive pressure?

Specializing by choosing to serve a specific vertical market, then dedicating fully to becoming the best-known and most-loved brand within that specific vertical, rather than continuing to compete broadly.

Why is this framed as "the way" specifically in 2023?

Because the pace and sophistication of new competitive entrants has accelerated enough that generalist positioning is becoming increasingly untenable, making vertical specialization a more urgent strategic response than before.