Competition is getting hot in B2B

You may not want to hear this, but the number of firms competing with you is growing daily. Young, ambitious entrepreneurs are quickly and inexpensively launching enterprises designed to target and steal your current and future customers. 

They’re cold calling, emailing, and writing content targeting your customers. They’re using sophisticated PPC, Facebook, and LinkedIn tools and strategies. They’re creating compelling eBooks, building engaging Facebook groups, and launching interesting podcasts targeting the very same people you’re selling to.

And if your marketing is getting ignored, you're going to lose. 

The best way to combat this is to stop being a generalist.  

Instead, you must specialize by choosing to serve a specific vertical market and then dedicate yourself to becoming the best-known and most-loved brand for that vertical market.

This is the way in 2023.