Common & broad or unique & specific

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Which go-to-market strategy should you run?

    Which strategy should you run?

    Solve a common problem for a broad audience or a unique problem for a specific audience?

    Go unique and specific.

    Why?

    You'll have a much better shot at finding revenue that scales.

    And in time, you'll grow to join the ranks of today's giants who also started this way.

    Amazon

    Uber

    AirBNB

    ... the list goes on.

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    CQ

    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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