Clarity Over Clever
CQ
Corey Quinn
Founder, Deep Specialization™
Just because it's obvious to us doesn't mean our buyers will make the connection.
That's why it's so important to spell it out for them.
Don't Use:
- Clever language
- Cloudy vagueness
- Inflated adjectives
- Your process to convey value
Do Use:
- Plain language
- Clear specifics
- Data
- Your results to convey value
Share this article:
CQ
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
