Charisma or expertise

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Is it one (or maybe both) that attracts your clients?

    Clients hire a generalist digital agency because of the founder's character and charisma.

    Clients hire a vertical specialist because of the unique problems they solve.

    Questions to ponder:

    👉 Why do your clients hire your firm?

    👉 Would clients still buy your services if you "stepped out" for an extended vacation?

    👉 Why or why not?

    Have a great weekend!

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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