Build a Simple Sales Scorecard to Grow Your Agency Predictably

Most agencies don't really have a sales scorecard.

They have:

• a CRM full of inconsistent notes

• a pipeline doc that's half-updated

• and a vague sense of how sales are "going."

If you want to grow predictably, you need to see the right numbers—every week.

Here’s where to start:

Track these 4 sales metrics, weekly:

1. New Sales Qualified Leads (SQLs)—real conversations with real potential buyers.

2. SQL-to-Close Rate (%)—how often an opportunity actually turns into a client.

3. Sales Cycle Length (days)—how fast SQLs become signed clients.

4. New Monthly Recurring Revenue (MRR)—how much new recurring revenue you're adding.

That’s your first real sales scoreboard.

(And yes—just those four.)

Simple to track.

Brutally honest.

Enough to catch problems early—and double down on what's working.