Agency sales that are too founder dependent

A common issue among agencies:

👉 They're too heavily dependent on the founder(s) for new sales.

This happens at generalist agencies that fail at capturing leads at scale.

They rely on bland, easy-to-ignore, "me too" messaging, like:

• "We're an extension of your team!"

• "We care about your success!"

• "We've got 1,000 years of experience!"

Yawn. 🥱

Here's the thing...

Your buyers need to know you can solve their specific problem, not a generic version of their problem.

One of the best ways to do this is by specializing your agency in a vertical market.

Once you do, your messaging will be hard-hitting and cut through the noise.

And with inbound working finally, you can start to scale up sales without depending on the founder.

Have a great day!

CQ