4 Steps To Targeting A New Vertical for Your B2B

Ready to target a vertical?

Here are 4 things you can do to get started:

1. "Look Within" 👀

Start with your current book of business, find customer verticals that you have success with and want more of

2. "Get numbers" #

Use tools like IbisWorld.com to ensure the vertical is large enough to go after

3. "Know your customer" 💗

Interview current customers in the vertical to understand their buying journey

4. "Test campaigns" 💰

Launch sales and marketing campaigns targeting the vertical.  Leverage existing customer stories to establish trust quickly.

Have a great weekend!

CQ