3 Weekend Questions on Objections, Fit, and Focus

Here are three thought-provoking questions for your weekend thinking time:

1️⃣ What is one common objection you hear from prospects, and how could you reposition your agency to eliminate it before it even comes up?

2️⃣ If your best-fit clients were asked why they chose your agency over a competitor, what would you want them to say?

3️⃣ What would happen if you doubled down on your most profitable service and eliminated everything else?

Have a great weekend!

Frequently Asked Questions

How do I identify an objection I could eliminate before it comes up?

Think about the objection you hear most often from prospects, then ask how positioning could address it upfront rather than reacting to it during the pitch. Getting ahead of it removes the friction entirely.

What's the value of imagining what best-fit clients would say about choosing you?

It clarifies what your real differentiator actually is in their words, not just how you'd describe it internally. That gap often reveals what positioning should actually emphasize.

What would doubling down on the most profitable service actually reveal?

It shows how much focus could sharpen results if everything else were stripped away. Imagining that shift, even without acting on it yet, surfaces where the real strength already lives.

How much time should I spend on these three questions?

Enough for real weekend reflection, not a rushed pass. The value comes from sitting with them, not from producing quick, surface-level answers.

What's the common thread across all three questions?

Each one points toward removing friction and adding focus, eliminating objections before they surface, clarifying real differentiation, and doubling down on what already works best.