3 Questions That Predict Agency Growth

Take 10 minutes to answer:

1. What vertical market problem can only your agency solve?
   

2. If referrals stopped today, what unique capability would still draw clients to you?
   

3. What's the one metric your vertical cares about most that you can measurably improve? 

Have a great weekend!

CQ

Frequently Asked Questions

How do I identify a vertical market problem only my agency can solve?

Think past general capability and toward something specific to your experience or approach. If the answer applies to any agency, it's not specific enough yet, the goal is a problem tied to your particular strength.

What does it mean if referrals stopped today and nothing else draws clients?

It means the agency doesn't yet have a distinct capability people would seek out on its own. A real unique capability should stand on its own without relying on relationships or word-of-mouth to carry it.

Why focus on the one metric a vertical cares about most?

Because different verticals measure success differently, and speaking to the metric that actually matters to them shows real understanding of their world, not just general marketing competence.

How long should I spend answering these questions?

About 10 minutes. The value is in honest reflection, not a polished or exhaustive answer.

What's the goal of working through these three questions together?

Defining a niche clearly enough that growth doesn't depend solely on referrals, by identifying a specific problem, a distinct capability, and a metric that matters to that particular vertical.