[3 Question Friday] Your next hire might not be who you think

Let me share a mistake I see too many agency founders make:

They hit a growth ceiling…
and think the answer is to hire more people.

But here’s the reality:

More people ≠ more progress.
The right person, at the right time, for the right reason = momentum.

So let me ask you 3 questions heading into the weekend:

1. Which role on your team is chronically underperforming simply because you’ve never clearly defined ownership, outcomes, or expectations?

2. What is one critical marketing or sales function you’re still bottlenecking because you’re “too early to hire”—but too busy to keep doing yourself?

3. If you had to double your lead flow in the next 90 days, who’s the first specialist or freelancer you’d call—and why haven’t you called them yet?

In Anyone, Not Everyone, I map out how to build your agency’s team for focus, not headcount bloat.

This is Chapter 16 material.
No fluff. Just the hiring decisions that help vertical agencies scale without burning their team out.

If you’ve been feeling stuck or scattered, this chapter might be the clarity you need.

–CQ

P.S. Want to know how ready your agency is to scale?

Take my brand new Agency Growth Score assessment and find out where you stand — across Positioning, Marketing, and Sales Systems.

 It only takes 5 minutes, and you’ll get custom growth advice based on your results.