[3 Question Friday] Is your team rowing in different directions?

Here’s the thing:
It’s not the amount of work that sinks agency teams.
It’s the confusion.
The lack of clear priorities.
The daily firefighting without knowing what “winning” even looks like.

Alignment isn’t a “nice to have”—it’s oxygen.

Ask yourself (and your leadership team) these three questions this week:

1. If I asked every person on my team what our #1 focus is this quarter, would I get the same answer—or 7 different ones?

2. What percentage of my team's daily activity is tied directly to a clear, measurable company priority—and what’s just noise?

3. If I disappeared for 30 days, what decisions would my team be 100% confident making without me—and which ones would paralyze them?

Most agencies don’t die from lack of talent.
They die from lack of clarity.

If you want to see how to build a high-trust, high-performance team inside a specialized agency, Anyone, Not Everyone breaks it down step-by-step.

(Especially in Chapter 16 — don’t skip it.)

What’s the first bottleneck you spotted? 

– Corey

Frequently Asked Questions

Why do agencies struggle even when the team is working hard?

Because it's rarely the workload that causes the breakdown, it's the confusion. Daily firefighting without a clear sense of what "winning" looks like drains a team faster than the work itself.

How do I find out if my team is actually aligned on priorities?

Ask everyone what the #1 focus is this quarter. If you get 7 different answers instead of one consistent one, that's the misalignment showing up directly.

How much of my team's daily activity is actually tied to a real priority?

Worth checking directly, since a lot of daily activity can end up being noise instead of work connected to a clear, measurable company priority. The gap between the two is usually bigger than expected.

What's a good test for how much my team depends on me for decisions?

Imagine disappearing for 30 days. The decisions your team would make confidently without you show where alignment already exists, and the ones that would paralyze them show exactly where clarity is missing.

Why do agencies really fail, according to this?

Not from lack of talent, but from lack of clarity. Most breakdowns trace back to unclear priorities rather than the team not being capable enough.